Clothes for people who don’t want to fit in

Colourful fashion designed in Australia

Shop the fun stuff
Pink glittery flower-shaped earrings displayed on a card labeled 'No Cream' with social media handle '@nocreamthelabel' against pink and white background.

The Best Sellers

Comparison of two women wearing sleeveless tops with ribbon ties down the front, one in a red checkered pattern and the other in white, both with dark pants.
Pink bandana with strawberry print and green, red, and pink borders.
Back of a denim jacket with a beaded cherry embroidery patch
A woman wearing a purple crop top with green straps and a matching purple skirt with a green waistband and button, standing against a blue background.

SHOP

Tops & Tees

Jackets

Accessories

Check out our Instagram

Shell print mini tote bag launching tonight! 🐚 there’s only one available so be quick 🧡 #australianfashion #dopaminedressing #handmade #smallbusiness
Wavy print mini tote bag dropping tomorrow! 🌀 there’s only one available so be quick if you want to snap it up 💜 #australianfashion #smallbuisness #dopaminedressing #handmadeinaustralia
Mod Spot mini tote bag dropping Thursday 9th July 5pm ACST 🟣 Be quick, there’s only one available! www.nocreamthelabel.com #australianfashion #smallbuisness #handmadebag #sustainablefashion #dopaminedressing
Milkshake print mini tote bag dropping Thursday 9th July 5pm ACST 🍧 Be quick, there’s only one available! www.nocreamthelabel.com #australianfashion #smallbuisness #handmadebag #sustainablefashion #dopaminedressing

FAQs

  • A: All our items are lovingly designed and handcrafted in our Adelaide studio, ensuring quality and uniqueness in every piece.

    Our graphic t-shirts are printed by The Print Bar in Melbourne and Sydney.

  • A: For made to order items yes absolutely! We believe fashion should fit you, not the other way around. Reach out to us for custom sizing options.

  • A: Sustainability is at our core. We use eco-friendly materials and practices wherever possible to minimise our environmental footprint.

    Our fabrics are printed with Next State who are accredited by Ethical Clothing Australia and use Oeko-Tex approved colourants in their printing process.

  • A: We want you to love your purchase. If you're not satisfied please contact us and we can arrange returns or refunds.